Making Green is a “how-to” landscaping book for beginners. The handbook uses 14 illustrations and over 60 photographs to explain the basics of lawn care. Everything, from the anatomy of a lawn mower to writing invoices, is covered, making the handbook an excellent resource for young entrepreneurs. This project was completed as my senior design capstone for Marietta College. It is the culmination of nine months of labor, and I’m very proud of the result. Making Green is on sale at: www.lulu.com
Nike scores with another vibrant advertisement campaign. Although the “Write The Future” campaign still possesses the Nike brand essence, it is received as fresh and groundbreaking. No narration or dialogue is required, making this advertisement internationally accessible. The use of humor creates appeal to a wide demographic. I don’t personally follow soccer or know the players by name, but the ad brings character to these previously unknown athletes. Fans, of every variety, are even further satiated after cameos from Roger Federer, Kobe Bryant, and Homer Simpson. I especially enjoyed how the video built itself up. During the three minute duration, other Nike ads (in the form of billboards, posters, Nike products, stadium signage, and web content) are shown 37 times; and that’s only after a quick review. Although this could come across as self-congratulatory or overly self-indulgent, the advertisement remains humorous, multi-layered, and relevant. Well done Nike.
