During a recent visit to the main branch of the Columbus Metropolitan Library I surrounded myself with volumes upon volumes of design related reading materials (As is often the case when I’m about to start a new project). General inspiration and an over-saturation of layout ideas were the goals of this visit. While I was flipping through pages and immersing myself in all things design, a small scrap of paper fell out of one of the books. More »»
Tedx Bloomington addressed the “wisdom of play”. What opportunities have we missed to explore our environment, celebrate creativity, and think about things differently? Twenty-one visionaries, performers, artists, and experts each spoke for a few minutes on their field or area of interest. The talks were entertaining and demanded listeners to approach a subject in a new way.
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I’ve been an active photographer for the past four and a half years. I’ve photographed a wide range of subjects and themes in all types of light quality. That being said, my experience is far from exhaustive. I have never photographed a sporting event all the way through and I have never photographed in the rain. This weekend, at the 61st running of the Little 500 bike race at Indiana University, I did both.
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Todd Roeth ignited my appreciation and life-long interest with photography and visual communication and for that I thank him. My professional ambitions and style continue to be subtly influenced by Roeth’s work and portfolio. To get to know someone, examine their aspirations and heroes; to get to know me, look no further than the work of Todd Roeth.
Nike scores with another vibrant advertisement campaign. Although the “Write The Future” campaign still possesses the Nike brand essence, it is received as fresh and groundbreaking. No narration or dialogue is required, making this advertisement internationally accessible. The use of humor creates appeal to a wide demographic. I don’t personally follow soccer or know the players by name, but the ad brings character to these previously unknown athletes. Fans, of every variety, are even further satiated after cameos from Roger Federer, Kobe Bryant, and Homer Simpson.
I especially enjoyed how the video built itself up. During the three minute duration, other Nike ads (in the form of billboards, posters, Nike products, stadium signage, and web content) are shown 37 times; and that’s only after a quick review. Although this could come across as self-congratulatory or overly self-indulgent, the advertisement remains humorous, multi-layered, and relevant. Well done Nike.